Maserati offers a personalisation programme that is unlike any other in the world. This programme has been developed with the objective of allowing each client to create a made-to-measure car. Such a level of exclusivity is a source of pride for Maserati, a small company able to devote the highest levels of care and attention to every car it builds and guarantee the client a wider range of finishes than its competitors.

The personalisation options on the GranCabrio have been enhanced by the soft top hood, available in six colours, and by the introduction of two new Poltrona Frau® colours, Bianco Polare and Blu Profondità. The colours are available on the Maserati range for the first time and were developed to harmonise with the exterior colours and hood.

The dashboard, door panels and rear side panels are available in the new ‘Dark Chrome’ standard colour but it is also possible to choose from various lacquer finishes or precious woods, among them Carbalho and Moonwood.

In addition, there are two colours for the wheel rims (Silver or Grigio Mercury) and six colours for the brake callipers.

The Car Configurator
Maserati provides excellent support in configuring even the smallest details on the GranCabrio. The Car Configurator gives the client the opportunity to create his or her ideal car online and ensure that the combination he or she has chosen, including the colour of the leather and materials, the finish of the headlining, the stitching and the carpets, is really what they want.

Atelier Maserati
Visitors to the Modena headquarters can make the most of expert help in creating their dream car by using the Atelier Maserati, just like they would for a suit styled by a master tailor.
The Atelier provides examples of the available options for the interior thanks to a special table showing colour samples of the leathers, the carpets, the stitching and the finishes. Clients can also browse colours for the interior and exterior and see for themselves how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.