Maserati offers a personalisation programme for the GranTurismo S that is unlike any other in the world.  This programme has been developed with the objective of allowing each client to create a made-to-measure car.  Such a level of exclusivity is a source of pride for Maserati, a small company able to devote the highest levels of care and attention to every car it builds and guarantee the client a wider range of finishes than its competitors.

The infinite personalisation options render each GranTurismo S unique; the cars are handcrafted in order to express the driver’s own personality and taste.

The Sports version of the GranTurismo has an even more extensive list of interior combinations and finishes.  As well as having ten colours of Poltrona Frau leather to choose from, Peccary leather or Alcantara are also available.  Peccary comes in three natural shades whilst there are five colours of Alcantara.  The dashboard, door panels and rear side panels can be finished in three types of precious wood and five lacquer finishes.  Alternatively, the modern AluTex material - fibreglass coated with aluminium - can be used.

There are thirteen possible colours for the stitching, five for the carpets, five for the lacquer finish and three types of precious wood, a variety that will satisfy even the most demanding tastes.

The two wheel rim designs come in three colours and you can choose from six colours for the brake callipers.

The Car Configurator

Maserati provides excellent support in configuring even the smallest details on the GranTurismo S.  The Car Configurator gives the client the opportunity to create the ideal car online and test the combination chosen, including the colour of the leather and materials, the finish of the headlining, the stitching and the carpets.

L’Atelier Maserati

Visitors to the Modena headquarters can make the most of expert help on hand to create their dream car, just as they would a bespoke suit, by visiting the Atelier Maserati.

The Atelier provides examples of the available interior options available, including colour samples of the leathers, the carpets, the stitching and the finishes.  Visitors can also browse both interior and exterior colours and personally experience how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.